Thanga Meenaakshi Jewellery
Thanga Meenaakshi Jewellery
Brand Identity Design
Brand Identity Design
Overview
This brand identity design for Thanga Meenaakshi Jewellery, a new venture by an established jeweler in Coimbatore, embodies luxury and heritage. The color palette evokes a sense of sophistication and warmth, while the logo seamlessly blends auspiciousness with elements of Goddess Lakshmi. This symbolic fusion represents the brand's commitment to abundance, prosperity, and purity, offering a welcoming experience for its customers.
This brand identity design for Thanga Meenaakshi Jewellery, a new venture by an established jeweler in Coimbatore, embodies luxury and heritage. The color palette evokes a sense of sophistication and warmth, while the logo seamlessly blends auspiciousness with elements of Goddess Lakshmi. This symbolic fusion represents the brand's commitment to abundance, prosperity, and purity, offering a welcoming experience for its customers.
Client Vision
A luxurious and welcoming color palette to convey a sense of sophistication and approachability. The client specified on the logo to be a blend of auspiciousness and Goddess Lakshmi.
A luxurious and welcoming color palette to convey a sense of sophistication and approachability. The client specified on the logo to be a blend of auspiciousness and Goddess Lakshmi.
Cultural References and Brand Values
Here, my design journey began with a deep dive into the rich tapestry of Hindu cultural references. I delved into the symbolic meanings of Goddess Lakshmi, embodying prosperity and purity, and the auspicious Kalash, representing abundance. Understanding these cultural nuances was crucial to creating a brand identity that resonated with the community.
Here, my design journey began with a deep dive into the rich tapestry of Hindu cultural references. I delved into the symbolic meanings of Goddess Lakshmi, embodying prosperity and purity, and the auspicious Kalash, representing abundance. Understanding these cultural nuances was crucial to creating a brand identity that resonated with the community.
Goddess Lakshmi
Goddess Lakshmi
Represents wealth and prosperity, often depicted seated on a lotus flower.
Represents wealth and prosperity, often depicted seated on a lotus flower.
Kalasam
A symbolic vessel in Hindu rituals, signifying abundance, prosperity, and purity.
A symbolic vessel in Hindu rituals, signifying abundance, prosperity, and purity.
From Concept to Canvas
I started by exploring the rich symbolism of Goddess Lakshmi (prosperity, purity) and the auspicious Kalash (abundance) to design a logo that resonated with the brand's cultural heritage. I then selected a luxurious and welcoming color palette to complete the brand's visually stunning and culturally significant identity.
I started by exploring the rich symbolism of Goddess Lakshmi (prosperity, purity) and the auspicious Kalash (abundance) to design a logo that resonated with the brand's cultural heritage. I then selected a luxurious and welcoming color palette to complete the brand's visually stunning and culturally significant identity.
Sherpa Blue
Sherpa Blue
Sherpa Blue
Symbolizes wealth, prosperity, royalty and friendliness
Symbolizes wealth, prosperity, royalty and friendliness
Symbolizes wealth, prosperity, royalty and friendliness
Cherokee
Cherokee
Symbolizes optimism, joy, trustworthiness and auspicisouness
Symbolizes optimism, joy, trustworthiness and auspicisouness
